"I never had played golf before and to be honest felt golf was intimidating. But the Golf Lab changed that for me, it is so much fun & I am improving all the time..."
Michelle Edwards



The Golf Lab (founder & owner)

2005 Founded the golf lab on the principles of creating the perfect coaching and practice environment for pupils to get as good as they can, as quickly as possible, harnessing the latest technology.


Coaching philosophy

As with life, make the best of what you have.  Play to your strengths and work on your weakness’s.  There’s a great golfer in you and together we will find it. 


Make an automatic repeatable swing.  Develop great swing mechanics and then play the course without swing thoughts.  Someone once asked me is golf a science or art…the answer is both!  Get the science right in practice and play the course being an artist.


A student of the game since turning PGA Professional in 1979!, that was a long time ago!!  Greatest achievement in golf?  Helping thousands of people enjoy this great game a lot more…and still having them as friends!


  • Director – The Golf Channel (UK)

  • Director of Golf Stoke Park, Director Foremost Golf

  • Lowest Score  62

Golf Club Designer/ Marketer        

  • Slazenger K1 Speed driver and Big Ezee Irons. Design and TV Production

Leadbetter Interactive.TV Production Leadbetter Swingsetter.TV Production – in total 1,000,000 unit sales

  • MAC drivers with interchangeable shafts (technology sold to Callaway)

  • Zevo Golf with Driver shot control hosel.  Changes lie and face angle on woods.  Technology used by Taylor Made Golf.


I am a fully accredited PGA AAT Classified Head Golf Professional with over 30 years’ experience of teaching at all levels. I have a great passion for the game and a proven success in coaching from the beginner to the low handicap golfer.

I believe that no two golf swings are the same and I will work together with you and, with the aid of technology drill down and assess the small details of your game,to achieve your goals and help you find the best swing that works for you, without overcomplicating it.

My approach is holistic, and I have a particular interest in helping players to understand how their mindset affects their play.

I am also keen to help golfers transfer what they learn in practice to their performance on the golf course.

Once you have the technique it is important you are using the right equipment. I am a Callaway Gold Standard Custom Club Fitter, as well as being a Ping and Mizuno accredited fitter, and will be happy to give advice on your equipment and ensure your clubs are fitted to your own personal specification.

  • Accredited PGA AAT Classified Head Golf Professional

  • Foremost Golf Teaching Professional of the Year

  • Lowest Score 66 - European Tour Qualifier

  • Working towards TPI level 1 and K-Coach Level 1

  • Foresight GC2 for teaching, fitting & gap testing

  • GASP Lab analysis

  • European Tour, South & East African Tour & Asian Tour Player

  • Berks, Bucks & Oxon Player & Boys Champion

  • Previous member of the PGA Southern Region Committee

  • Coaching of the Royal Household at Windsor Castle

  • Founder member of Foremost Golf

  • Coaching of European Tour Players

  • Coaching at the British Open for the PGA

  • Coaching of England Junior International Players

Yorkshire Girls Golf Association Coach



Alex is a Qualified member of the PGA and David Leadbetter Certified instructor. He has a wealth of coaching knowledge, gained from years playing professional golf and learning from the best coaches in the World. 

Alex joined us on 1st April is and is available on Mondays, Tuesdays and Wednesdays by appointment, more to follow......

© 2016 The Golf Lab

E: |  Tel: 0207 970 1928

The Golf Lab, Third Space, 16-19 Canada Square

Canary Wharf, London E14 5ER

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